Written by Charles Gildea

Most marketers who choose to re-contact their shopping cart abandons simply take the passive route of creating a boring, last chance email, chat box, exit offers or email responder campaign. Historically the conversion rates on these type of follow-ups are a dismal 1-2% at best. However, lately several companies like revenueexpect.com have created ramped up versions that automatically send custom emails that include the items that were left in the cart and offer a discount.

But all this seems to have little effect on overall conversion rates and considering 70% of all shopping carts were abandoned in 2010 for a whopping 260 Million in lost revenue there must be a better way. So how does the average marketer cash in on their share of lost revenue? The secret is creating a two step checkout process that’s captures a phone number and call them back, like this: http://rocket214.com/enhanced-form-demo/.

That’s right I said call them back! It may seem “old school” in this age of digital media but the results are nothing short of amazing. REC generates millions of dollars for their clients by calling back abandon shopping carts.  We’ll even show you how to design a two step checkout that converts better than a one page.